Mulieres started off as a small family company. When our children were born, we needed to find a natural but effective laundry detergent suitable for sensitive and allergic skin. There were no products in the market that met our expectations and we knew there must be other families facing the same problems.

In the beginning, we made everything in our little atelier and in very small quantities. Our first batches were for ourselves, but soon most of our friends and relatives were interested, and it just picked up from there!

We researched the natural ingredients and cleaning methods that had traditionally, and effectively, been used prior to the ‘chemical-revolution’ of the 1960s. After a busy period of research and development, testing different natural ingredients and looking for environmentally safe ways to produce and package our products, we felt our recipe was ready to share with the world. Today, we have a washing and cleaning product line with thousands of satisfied customers.

Mulieres stands on three very important pillars and this is something we are very proud of:    

  • High quality, natural ingredients using skin-friendly olive oil from Italy and the purest essential oils. All our ingredients are organic and ECOCERT-certified
  • Creating No Harm – from the production process to the packaging, we make sure to work in harmony with the environment and to ensure no harmful chemicals will ever end up in our waters
  • Ultimate Efficiency – all our products are 100% effective, producing the best results for your home.            

Our aim is to help more people appreciate that natural washing and cleaning products are safe not only for them, but     also for the environment.

Our mission is to change the way people think about household cleaning products: that caring for nature is possible without sacrificing the quality of everyday life.

Mulieres Founder Merylin Rüütli:

“One day we noticed that our baby’s skin was red and irritated. We started looking for the cause and realised that all of our cleaning and washing products were by no means suitable for sensitive skin. We couldn’t find suitable products in stores. So the idea for Mulieres really came from our everyday life. It really just happened!“